AndyNRodgers.com

Andrew Nicholas Rodgers

SEO/Digital Marketing Professional

Affiliate Negotiations

***The Featured Image of this post has been removed as part of a Google Image test I am performing***

As well as the number Search contracts I manage for Branded3, some clients have affiliate schemes which I look after.
The correspondence and negotiations between affiliate and merchant, whether in-house or through an agency, I always enjoy.
Today’s intense negotiations were on behalf of a popular gym network with a prominent UK voucher site.

I was set a lead target by the gym for the month of June and after looking at past sales from this particular affiliate I thought they could potentially drag a large majority of the leads with a month long exclusive offer.

I am quite upfront with affiliates when dealing with them on a daily basis – I find it is the only way to be.
And I seem to have a good working relationship with this particular person, let’s call her Maria @ VC.

I set Maria a target asking what offer they would need to achieve this.
After a few further emails she asked if they were to achieve the target set what bonus would they get?

I sarcastically replied that she would receive a set amount of commission per lead (which is the standard affiliate agreement).
Begrudgingly, Maria agreed to proceed with the offer but she wouldn’t commit to the target because of previous issues that arose beyond our control. I then went on to accuse Maria of having commitment issues and that we should go and see a relationship councillor to work through our problems

See transcript below:

From: Andrew Rodgers – Branded3
Sent: 31 May 2011 15:12
To: ‘Maria’
Subject: RE: XXX Exclusive

Hi Maria
If I was to give you the X day for the full month of June I would have thought X000+ leads could be a potential.
Do you have other commitments?

Andy

 

From: ‘Maria’
Sent: 31 May 2011 15:39
To: ‘Andrew Rodgers – Branded3′
Subject: RE: XXX Exclusive

It is a possibility – but after our experience in January, I’m nervous of being held to projections.
Shall we at least give it a go – and then you’ll know for sure.
Shall I set the Exc X day pass up for the whole of June? I’ll do my best to get you maximum exposure to get as close to X,000 leads as possible.
Is there a significant bonus if we do hit X,000??

Maria

 

From: Andrew Rodgers – Branded3
Sent: 31 May 2011 15:44
To: ‘Maria’
Subject: RE: XXX Exclusive

Yes, the bonus is that you will receive X000 x £X commission :)
Do you accept personal gifts, I may be able to swing you a membership?

Andy

 

From: ‘Maria’
Sent: 31 May 2011 15:48
To: ‘Andrew Rodgers – Branded3′
Subject: RE: XXX Exclusive

Thanks but I’ve already got gym membership!!
Ok – I can only say we’ll give it our best shot.
Are you happy for us to run it for the whole of June then?
Thanks

Maria

 

From: Andrew Rodgers – Branded3
Sent: 31 May 2011 16:43
To: ‘Maria’
Subject: RE: XXX Exclusive

You’re so non-committal Maria.
I think you have commitment issues.
We can go see a relationship councillor if you wish to work through your commitment issues.

Okay let’s go with X day pass for the full month.
Don’t hate me if I push you on the X,000, I know it is a virtual target.

Andy

 

From: ‘Maria’
Sent: 31 May 2011 17:15
To: ‘Andrew Rodgers – Branded3′
Subject: RE: XXX Exclusive

You do make me laugh!!
Ok , so to confirm we’ll run Exclusive X day pass to last from today until 30th June and we’ll give it our best shot and try our hardest to hit your virtual target of X,000.
Thanks Andy.

Maria

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